For the 2018 NSAC, I worked on the campaign for Ocean Spray. I led the creative team and contributed to media, marketing, evaluation and research.
For creative, I worked with the team to form the strategy for our executions and create our tagline. I wrote copy for the entire campaign and contributed to design, photography and videography. I took charge video editing and animation as well. We emphasized consistency with our design and copy.
For media, I helped develop the overall strategy as well as tactics and specific media selections. For marketing, I developed our strategies based on client goals and conducted a SWOT analysis. For evaluation, I helped develop methods and metrics to measure our campaign’s success. For research, I helped conduct primary and secondary research and create strategies based on our research.